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Digital mediaUI Design

WeChat Digital Media and App!

WeChat’s brand identity is derived from the product’s core design values: 'Prudence', 'Elegance', and 'Foresight'. This covers the interface design of the WeChat app, web design, brand design, and product accessories. Unlike traditional brands, WeChat is an internet brand that simultaneously possesses both abstraction and ubiquity. WeChat's brand design is not only about identifying the WeChat product to a user. It's also about expressing WeChat's principles and attitude.

www.wechat.com
CLIENT:

WeChat Digital Media and App!

DATE:

Nov 2017